Lesson Learned: It doesn't hurt to make an offer.

My Dad has a buddy who has a little place at the beach in the OBX (North Carolina's Outer Banks). Every year we go down there as a family and spend a week at the house, which we get for a dirt cheap rate of course. The house is nothing really glamorous or special, sort of resembles a double-wide on stilts, but its clean and comfortable and suits our needs perfectly.

This year, we had to find a new house at the beach for our extended family vacation. My Dad's buddy had his beach house up for sale for a couple years and this summer finally sold it. Two years ago He was asking something like $350,000 for the little place one lot over from the Sound in a vacation house subdivision. After a while the price dropped to $250,000 and last summer my Dad and I thought about what it would take for us to buy it from him. With the banks tightening up and neither one of us having much money to our names, we sighed and just kept dreaming of what it would be like to own a beach house. The last listing price I heard was $225,000 at the end of last summer.

Then this year, a few months ago, we start planning our regular vacation and my Dad tells me that his friend sold his beach bungalow and we'd have to find someplace else to stay. Well, congratulations, I'm sure he's happy to have it sold.

Out of curiosity, I asked my Dad if he knew how much the place had sold for. He told me to sit down. This was not good. His friend let the house go for only $80,000. I was dumbstruck. For $80,000 we could have figured out some financing ourselves and been the proud owners of a beach house.

But we never even made an offer.

We didn't even know that the guy had been that desperate to unload the property. We never asked how much he'd be willing to accept. Down there in a prime beach rental environment with limited buildable lots, I would think the land value alone would be more than $80,000. I still can not believe the seller accepted something so low.

So this year we are vacationing at someone else's rental beach house. Its very nice, but I can't help but mentally kick myself every time I pull up to it. I could have had my very own beach house and not had to stay in someone else's income property. But I never thought to act and just make an offer. Hell, I would have given the guy $100,000 and been extremely happy. Instead I'm left mourning the loss of another deal. This is one lesson definitely learned.

One small goal at a time!

For the first time in over a month I feel like I had a good week!

I really do struggle with time management, goals and priorities, so meeting one of my goals this week feels like an incredible accomplishment, even if it is a somewhat small goal in the grand scheme of things. This week I set a goal of getting a website up on my domain that actually works and can capture lead information for me while I'm out of town for almost two weeks. It's a wonderful feeling to have accomplished that goal!

I did have to let some of the other things I have going on slide a bit. Just based on this week though, I think I've found a good formula to work with when it comes to my own schedule. Setting daily goals and making daily schedules and to-do lists just leave me feeling overwhelmed and unproductive.

This week I set one major goal: Design website and get it up and working. Then I had a couple secondary goals: Go to my "problem" rental to mow the grass and remove all the staging items to get it ready for the new tenant, and to attend a meeting for Local Real Estate Deals Magazine to go over some new and exciting things we're working on. I also had to make time for the kids and took them to the pool and park a few days. So all in all it was a very successful week! Several of my "bottom" goals did not even get touched, but perhaps they will one day have their turn being the top goal of the week.

The working website was a primary goal for me because I am aiming to capture as many leads as I can over the internet. Taking tons of phone calls all day long is not feasible for my life, and paying a phone service is not yet in the budget (but I know the value of them having used one in my previous REI company). So my new marketing and mailers are all going to be driving sellers to my site to capture their information. Cross your fingers that it works for me!

So if I didn't email you back or take your call or meet with you this week, I hope you'll forgive me for putting on my blinders and working diligently on meeting my first of many weekly goals to come. Obviously I don't want to ignore the world every week, but think of everything I could accomplish if I could!

My problem property gets a tenant... finally.

I have this rental property that's been a thorn in my side pretty much since the day we first acquired it. I bought it late last fall with my then partner, intending it to be our first minor rehab and then to rent it out after the fix up. We got seller financing and used a credit line for the simple rehab materials, and decided to do all the fix-up ourselves. Ideally we were hoping we'd be able to lease-option it to a first time lower-income buyer and give that person the chance to become a home owner, but it seemed like it was in a great rental area and so we were fine with straight renting it if we didn't find a tenant-buyer.

I can not begin to describe here all the things that went wrong with this property, both because of the house itself, because of the time frame we bought in and because of my partner's and my various shortcomings (lack of time, lack of agreement, lack of a pickup truck, etc.). Perhaps one day I will be able to share the grueling details with you all, but I think I need a little more time to heal first. I can say that lease-optioning didn't work at all, and finding a tenant has been a difficult puzzle to solve. The neighborhood was full of rented properties, the rent was right, and the phone rang consistently, but for some unknown reason I could not get a prospective tenant to move into the house. Its shameful to say this, but the property has been vacant all this time, and carrying costs are eating us alive!

So now we have a tenant ready to move in on the first of the month. Please praise the God or Goddess of your choosing for us. I find it interesting, though, that the longer this property sat around and did nothing for us but drain our bank account, the less and less I was interested in dealing with it. I know that logic dictates that I should have become more desperate to get it rented and therefore worked even harder, but the exact opposite is what actually happened. And it wasn't just me, my partner actually "lost interest" long before I even did, and only thought of this house when he wrote the check for the mortgage and called to ask me if I'd found a tenant yet.

How did we finally get it rented if we'd nearly mentally written it off, you may ask? We finally decided to hire a property manager. Sad, but the decision had to be made. We opted to have the management company only handle finding the tenant, I will still be managing the property after she moves in. Its a big blow to my pride that I could not get a tenant in the house myself, but at least now I do not have to duck the question at my REI meetings of "So did you get that house rented yet?" Ummm, no, hey what's that shiny thing over there?

I think its important to realize when you are not performing as well as you'd like to be and to know when its time to delegate things to someone who will get the job done and/or clean up your mess. Granted we probably should have delegated a lot sooner, but at least we made the decision to do it now before it got any later in the year. I had nightmares of crossing the one year mark of holding this house with no tenant!

So as of the first we will have no vacancies, hooray! Now I can concentrate on finding more properties without feeling guilty that I still have one sitting unrented and semi-forgotten. I think I'll skip looking in the same area as this particular house for a while though!

So what is my real estate investment strategy anyway?

Many people lately have been asking me what my real estate investment focus is. I can understand why, since right now I don't have a lot of details on what I'm working on in my blog. That's because its a whole bunch of NOTHIN' at the moment. I'm working on changing that, new marketing materials have been ordered and some new ideas will soon be implemented. So much happened in the first half of this year that was totally unexpected and really threw me off track, and made me reevaluate and have to start over in some ways. I can't believe that half the year is gone already, but I'm glad to be getting back in the saddle now instead of later!

But back to the question, what is my focus? In theory that's simple, I buy rental properties that I can hold for monthly cash flow and long term equity gain. I acquire these properties sub2 or with seller financing and then put a small amount of money and/or elbow grease into them to get them rental ready. I need monthly cash flow because I need some stability in my currently very sporadic small income, and long term gain because I have ended up with no retirement plan and know that Uncle Sam isn't going to be able to help me by the time I'm ready for retirement, I have to help myself.

In practice, its not so simple. The many leads that come in with every new marketing push usually means I end up exploring other areas of real estate investing that aren't necessarily my focus. So many of them are good leads, just not what I planned to be looking at. Some need short sales, some need cash or financing to get the seller out of a short term loan, some need so much repair that I couldn't possibly use them, some are in areas that won't rent well or are in areas that I personally just won't go into. You know the drill. All those who have done any marketing for properties gets calls and emails from every type of seller, not just the ones you actually want.

So I usually end up getting all involved with properties that don't help me towards my goals. Most of the time I'm okay with this. There is a lot to be said for learning the ropes on multiple investment strategies, and I never think it hurts to get out there an make more offers. Very often these "other" leads and offers don't end up going anywhere for me, whether because of my own lack of knowledge, my lack of interest, or something else I'm not really sure. But I do know that I certainly wouldn't mind becoming what Dave Lindahl calls a "transaction engineer" and being able to close more of these other leads more effectively. Working on that too, reading a lot and learning more about what others are doing, and getting some practice on those leads doesn't hurt. (don't worry, I never screw the sellers, if things don't work out I always refer them to others in my network that should be able to help them better than I can)

I know I need to "get paid" more often for all the time I end up putting into some of these deals though. Having them fall apart with nothing to show for my efforts really stinks. So I joined a new group in my area, the Richmond Wholesalers, with the thinking that rather than waste my time on these properties that don't fit my model and end up not getting anything out of them for whatever reason, I could at least be trying to wholesale them and make a few thousand for the effort. Duh, you say? Well yes, but I will tell you of my own previous wholesaling experiences and the fates of several other wholesalers I know in a future post. Lets just say its not as much of a no-brainer as you might think.

So there's my focus for those of you wondering. Buy and hold rental properties in decent condition with creative terms, and wholesale anything else interesting that comes my way. Lets see how far I get in this round of marketing keeping that focus on the straight and narrow.

Not a "sales person," I like "word spreader" instead!

I am not a sales person. Not truly. It doesn't really jive with my personality. Which is funny because so much of what I do is sales, in more than one aspect of my life.

Even though I kind of detest sales in many ways (shhh, don't tell my ex-boss!), I also can find it quite pleasurable in many others when I actually believe in what I have in hand. Today I talked at length with several people about Local Real Estate Deals Media company. I believe so fully in the company and what we are doing that I don't even view my calls as "sales." I think they're more about spreading the excitement I feel about what this company is doing and where we're headed. Sure, we're looking for companies and businesses to advertise with us, but you'll get no pressure when you talk to me! I'm just happy to ramble on and on to you about all the things we're working on that serve the grossly under served real estate investor market.

I think of myself with Local Real Estate Deals as more of a "word spreader" than sales person. If you choose not to advertise with us, that's fine by me. But I bet you'll take more notice of our company when you come across something on the web, or on Facebook, or on YouTube or wherever we pop up. We're growing in leaps an bounds and the momentum and flow of ideas is almost staggering. Its hard to keep up sometimes! I know that everyone I talk to raises the awareness of our company that much more, and I also know that in the not too distant future, they'll be calling me back asking if they can still get into the next issue of the magazine or get that channel sponsorship on our TV site.

So although I have little confidence for my personal knack in the field of sales, I know my excitement for what Local Real Estate Deals does is spreading. I love just talking to others in the investment industry and chatting about what we see and how business is going. It may not make a die hard sales person out of me, but I could not be more pleased to spread the word while I help Local Real Estate Deals grow a little more every day!

Finding My Marketing Mo-Jo

To be perfectly honest I haven't done very much in the way of marketing since I started on my own with REstore Property Group a couple months ago (my former business partner and I spilt for those of you who didn't know). I've been contacting FSBOs, for rent signs and others that are already interested in selling. I've posted some "buy your house" ads on Craigslist since its there and so easy and free, but the leads off those ads are really no good from my experience. Aside from being busy, broke and sometimes just lazy (hey, I'm enjoying my freedom right?), I've really not done much marketing because I've been thinking about what properties I want and how I want to get them. I don't want to waste time, money and energy marketing for properties that I end up not wanting. Been there, done that.

So I have finally come to a decision of what I'm going to try next. In the past I've used "bandit" signs and they certainly did get results, the phone rang off the hook for weeks after each placement. I was never very pleased with the quality of those leads either, though. Lots of homeowners just fishing for an offer without really being motivated. Granted, you'll get these kind of leads just about anywhere, but with the signs I think there was a disproportionate amount of these casual inquirers.

I'm going to go two routes that I haven't tried before. First is that I'm going to try some direct mail. I've never been a fan of direct mail since I feel the 99% of it that goes directly into the trash is a real waste of resources. But a friend of mine suggested I use greeting cards with hand written addresses on the envelopes. He says he gets a much greater response from those. Sounds brilliant to me! Second I'm going to have either fliers or door hangers that I can leave at houses when I'm driving around neighborhoods. I think I'm leaning towards door hangers since I don't know anyone else doing them.

The direct mail will target out of town owners of houses in my prime rental areas, as well as houses and multifamily properties with long term owners that would have a lot of equity. My focus is still to acquire more cash flowing rental properties with little to no money down and no bank financing (what bank would lend to someone with no income?). They're out there, now I just have to make them know that I'm out here too!

So I'm ordering greeting cards and probably door hangers today. Once they come I'll be spending my evenings watching TV and hand writing addresses. Then with any luck, my phone will be ringing instead of me searching for numbers to call. I'll keep you all posted on how these strategies work out. I'm crossing my fingers that it goes better than my bandit signs did!

Are you working on your financial Independence Day too?

Back in January I set a few broad goals for the year. Not too specific since I'm still feeling my way through this business and wanted flexibility to change things as needed. My two main goals were to quit my job and buy a multifamily building of 4 or more units. Hooray for achieving goal #1! Not exactly the way I had planned it, but still, I've been blissfully free to do my own thing for over a month now. As for goal number two... well, for it already being July and I've made nearly zero progress on that one, I'm not so confident it will happen. Don't worry, I'm not giving up. Not at all. Six months is still plenty of time if I buckle down. But I'm also okay with it if I fail to meet that goal this year. Things change and life sometimes creates new priorities, so I'm not going to beat myself up over not making my own self-imposed deadline.

With tomorrow being the 4th of July, America's Independence Day (how'd that get here so fast?), I'm sure many of you are reflecting on what we are doing with our own independence, or maybe how we're going to gain it. I know I am. I'm a voracious reader, and the more books I read on money, real estate, and personal fulfillment the more I strengthen my belief deep in my core that I must become completely free and independent of that which holds most of us back from achieving our dreams, MONEY. As Kiyosaki frequently tells us, money is just an idea, a concept. If we let something as easy to change as a concept hold us back from reaching our full potential, how will we ever be free from the more physical restraints in our lives?

My financial independence is coming. I know it will happen and feel it slowly happening every day. This second half of the year will require a lot more hard work in a totally new way for me, but with some diligence I should be well poised to make next year a spectacular one. And next year is my husband and my 10 year anniversary. A goal for next year is to take a great trip, preferably out of the country, like we did when we went on our honeymoon to China. A lot of groundwork needs to be laid this year for that to happen. Time to become a true mover and shaker and change my family's lives for the better. Buying a few rental properties is a good start and certainly helps the process, but I need to think about the bigger picture and how I can truly become free from the tyranny of money in the long run.

Who else out there is working on their own independence day? I hope you see the great things to come just as I do!